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    • How to reach B2B buyers at SMBs

      How to reach B2B buyers at SMBs

      InternetRetailer.com· 7 days ago

      For SMBs, where agility and cost-effectiveness often take center stage, marketers must navigate a terrain that values personalized relationships and...

    • CMOs Predict AI Will Create 'Paradigm' Shift In ROI

      MediaPost· 1 day ago

      CMOs are looking toward generative artificial intelligence (GAI) to minimize mistakes, inaccuracies, errors, snafus, flubs and gaffes in marketing images, video, and text to deliver the greatest ...