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1. • 

     Brands Like Burger King and Coke Use Scholarships to Capture Gen Z's Attention - EconoTimes

     EconoTimes· 5 days ago

     One might not have given it much thought, but the next time a consumer purchases an Impossible...

2. • Why publishers fear traffic, ad declines from Google's AI-generated search results

     Digiday· 2 days ago

     Raptive, which helps sell digital ads for 5,000 independent creators’ websites, initially estimated AI Overviews could cut visits by as much as 25% and cause the industry to lose $2 billion ...

3. • 

     Vidhya Srinivasan Has the Hardest Job in Advertising

     AdWeek· 5 days ago

     When she was a kid, Vidhya Srinivasan, Google’s vice president and general manager of ads, was sure of one thing: She wanted to be a doctor. Fortunately,...

4. • Business Tips from SCORE: Promoting your brand on the cheap

     Gannett via AOL· 7 days ago

     Small-business owners and marketers can promote their business using various channels and tactics that are tailored to their target audience and budget. Today marketers have both traditional ...

5. • CallRail Announces Partnership With Intuit Mailchimp

     Morningstar· 5 days ago

     CallRail, the AI-powered lead intelligence platform, today announced a new integration with Intuit Mailchimp (Nasdaq: INTU), the #1 email marketing and automation platform*, which is available ...

6. • Google Adds AI Into Measurement: From Search Ads To Bidding And Creative

     MediaPost· 4 days ago

     Metrics and measurement to determine bidding and budgets have become increasingly complex as consumer privacy becomes a major consideration and generative artificial intelligence (GAI) finds ...

7. • Google Announces New AI Ad Tools at Marketing Live 2024

     Social Media Today· 4 days ago

     Google has announced a range of new ad tools at its “Marketing Live” event, including some impressive creative editing tools (powered by AI), new Shorts ad formats, updated Google Business presentation ...

8. • InsightLab Expands into Full-Service Marketing

     Digital Journal· 4 days ago

     May 22, 2024 / PRZen / MIAMI -- InsightLab Consulting, a leader in business consulting and strategic marketing services, is thrilled to announce the expansion of its marketing, advertising, ...

9. • Metrics And Measurement: Data Behind CTV Integration With Digital Media

     MediaPost· 6 days ago

     Skai has been working to build its streaming and connected television (CTV) services. The company has traditionally offered advertising products related to search, social media, and retail media ...

10. • 

      A Far-Right Indian News Site Posts Racist Conspiracies. US Tech Companies Keep Platforming It

      Wired News· 4 days ago

      “The goal is to amplify this disinformation, and you have BJP leaders sharing this, so people think...