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New York Lawmakers Want Sports Betting Ads to Warn of Potential Harm
Covers.com· 6 hours agoEvery sports betting advertisement in New York may soon have to deliver words of warning along with...
PayPal Builds Ad Business On Consumer Data
MediaPost· 2 days agoData on millions of PayPal users should boost its new advertising business run by Mark Grether, who formerly led Uber’s advertising group. Grether joined ...
Sponsored by: BEATGRID - The Struggle for Brands to Measure Live Event Ads on CTV Apps Like Netflix,...
MediaPost· 4 days agoWith the live event broadcasting landscape rapidly evolving, especially in Connected TV (CTV) platforms, accurately measuring advertising impact remains a challenge. Traditional ...
Taco Bell's newest menu items include a Cheez-It 16 times bigger than the original
WCSH 6 Portland· 4 hours agoTaco Bell is joining forces with a popular snack brand for some very cheesy menu items.
Council Post: Maximizing Advertising Potential: The Emergence Of Zero-Party Ads
Forbes· 2 days agoDespite another delay in Chrome’s cookie phase-out, the search for alternative methods for...
Google Chrome’s plan to limit ad blocking extensions kicks off next week
Ars Technica· 3 hours agoGoogle Chrome will be shutting down its older, more capable extension system, Manifest V2, in favor...
...Law Firm Investigates Claims On Behalf of Investors of Integral Ad Science Holding Corp. - IAS -...
Benzinga· 23 hours agoNEW YORK, May 30, 2024 /PRNewswire/ -- Pomerantz LLP is investigating claims on behalf of investors of Integral Ad Science Holding Corp. ("IAS" or the "Company") (NASDAQ:IAS). Such investors are advised
Exclusive | PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers
The Wall Street Journal· 3 days agoPayments company hires Uber’s former head of advertising to run a new ad division.
Dollar General picks Criteo to boost retail media offering
Marketing Dive via Yahoo Finance· 11 hours agoIt has continued to work to unify the retail media ecosystem across online and offline channels, per...
4 ways to check your website’s Google consent mode setup
Search Engine Land· 1 day agoConsent Mode v2 introduced two new parameters: ad_user_data, which sets consent for sending user...
