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Media Seller Samsung Ads Joins The U.S. JIC
MediaPost· 4 days agoAds, the advertising sales division of Samsung Electronics, has joined with full voting rights to certify advertising "currencies" -- audience estimates ...
TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks’
Variety via Yahoo Finance· 3 days agoIf you want to see the latest fire sale, just turn on your TV. The nation’s big media companies are...
Roku and Fandango’s New Theatrical Advertising Relationship Helps Studios Maximize Marketing Spend...
Morningstar· 3 days agoToday, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*, and Fandango, the nation’s leading online movie ticketing service, announced plans for a new CTV relationship ...
N.O. ad company's identity stolen through official state website that owners thought was secure
WWL-TV, Channel 4 New Orleans· 4 days agoAdvertising Executive Perry Dolce expected to receive a six-figure check for ad buys in the mail...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive· 3 days agoUber’s advertising division announced that it will now enable programmatic buyers to access its Journey Ads solution across the Uber Rides app, according to details shared ...
Navigating the New CTV Ad Landscape (Viewpoint)
Next TV via Yahoo Finance· 6 days agoThe increasing availability of biddable inventory, combined with the flexibility that programmatic offers, is prompting some to question the necessity of...
Madhive acquires omnichannel ad sales firm Frequence - Mobile Marketing Magazine
MobileMarketing· 4 days agoTechnology company Madhive has announced the acquisition of omnichannel ad sales provider, Frequence, for an undisclosed sum. Despite, the terms of the deal not being disclosed ...
Fox/FreeWheel Expands Ad Serving Partnership
MediaPost· 5 days agoThe companies have expanded their existing deal to include dynamic ad insertion for addressable advertising inventory -- as well as new co-developed targeting for college football games on Fox Television Network.
Will Walmart Reach a Trillion-Dollar Market Cap by 2030?
Motley Fool via Yahoo Finance· 11 hours agoThe company increasingly recognizes that Walmart.com is in and of itself an advertising platform its...
...Corporation and FreeWheel Announce Expanded Partnership to Introduce Dynamic Ad Insertion for...
Morningstar· 4 days agoFox Corporation (Nasdaq: FOXA, FOX; “FOX” or the “Company”) today announced that through its newly expanded partnership with FreeWheel, a global technology platform for the television
