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5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
MediaPost· 2 days agoOver the last five years -- amid dramatic declines in linear TV, theatrical movies -- overall collective profitability for major TV/movie networks based ...
Biden plans Latino organizing, advertising push around Copa América
Washington Post· 3 days agoPresident Biden’s campaign will spend several million dollars on Latino advertising and organizing...
Biden's reelection team launches $50 million ad campaign targeting Trump before the first debate
FOX30 / CBS47 Jacksonville· 6 days agoWASHINGTON — (AP) — President Joe Biden's reelection campaign said Monday it will spend $50 million...
Instream Versus Outstream Delineation Finally Getting Attention
MediaPost· 3 days agoSeveral times last year, I wrote about the need for the digital advertising industry to understand -- and clearly identify and delineate -- “instream” versus “outstream” video ...
FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Next TV via Yahoo News· 5 days ago“This allows for a greater diversity...right audiences. We are excited for the continued marriage of...
'And y'all, too, Fort Liberty': How longtime Lumberton car business developed catchphrase
Gannett via AOL· 2 days agoWhat came from the brainstorming session was the ad that “calls out” nearby cities and the local...
GARM and Ad Net Zero Release Media Decarbonization Framework
AdWeek· 5 days agoAfter more than a year of discussion and industrywide collaboration, the ad industry has the...
GOP plots multimillion-dollar ad spend in swing states with Senate majority in sight
Fox News· 2 days agoThe GOP Senate campaign arm announced the first of several planned ad expenditures that will make up...
Conecta Fiction Analysis: Free Services Dominate Video Streaming; FAST Channels Spread; CTV Poaches...
Variety via Yahoo News· 3 days agoAttending this year’s Conecta Fiction & Entertainment industry get-together in Toledo, Spain, Omdia...
Gateway - Quartz
Quartz· 4 days agoAd-free streaming services are officially a thing of the past. Amazon injected Prime Video’s movies and TV shows with ads on Monday. The company is asking ...