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How advertising lost its sense of humour
The Telegraph via Yahoo Finance· 2 days agoAmid the champagne, canapes and beach parties of the glitzy Cannes Lions festival – the adland equivalent of the Oscars – executives are hoping to...
GARM and Ad Net Zero Release Media Decarbonization Framework
AdWeek· 6 days agoAfter more than a year of discussion and industrywide collaboration, the ad industry has the...
INSTACART MAKES YOUTUBE ADS SHOPPABLE FOR CPG BRANDS
Morningstar· 7 days agoInstacart (Nasdaq: CART), the leading online grocery platform in North America, today announced that it is extending its first-party retail media data to YouTube, driving even more shoppable ...
Netflix Ad Revenue Forecast To Hit $950M In 2024, Top Ad Dollars Per Viewer: eMarketer
MediaPost· 4 days agoNetflix will average $70.44 in ad revenue per viewer -- well above all its competitors. Streamers seeing slow gains include Max, Peacock and Paramount+. eMarketer projects ...
GOP plots multimillion-dollar ad spend in swing states with Senate majority in sight
Fox News via Yahoo News· 3 days agoThe GOP Senate campaign arm announced the first of several planned ad expenditures that will make up...
Best Stock to Buy Right Now: Amazon vs. Disney
Motley Fool via Yahoo Finance· 19 hours agoThe tech giant introduced ads to its streaming service Prime Video, boosting advertising services revenue by 24% year over year in Q1 of this year....
Gateway - Quartz
Quartz· 5 days agoAd-free streaming services are officially a thing of the past. Amazon injected Prime Video’s movies and TV shows with ads on Monday. The company is asking ...
Biden's reelection team launches $50 million ad campaign targeting Trump before the first debate
Associated Press· 7 days agoPresident Joe Biden’s reelection campaign said Monday it will spend $50 million through the end of...
TV Real Festival Showcases Ampere Commissioning Data - TVREAL
World Screen· 4 days agoBlack leads Ampere’s Commissioning service, which tracks the commissioning and production of new original content globally. Eroding pay-TV and ad revenues ...
Comcast's (CMCSA) FreeWheel Unveils Live Streaming Ad Products
Zacks via Yahoo Finance· 5 days agoComcast (CMCSA)-owned FreeWheel announces the launch of an enhanced product suite for programmatic...
