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5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
MediaPost· 3 days agoOver the last five years -- amid dramatic declines in linear TV, theatrical movies -- overall collective profitability for major TV/movie networks based ...
FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Next TV via Yahoo News· 5 days ago“This allows for a greater diversity...right audiences. We are excited for the continued marriage of...
6% of Households Watch TV Solely on Mobile Devices, Survey Finds
The Wrap via Yahoo News· 3 days agoBetween 2022-'23, U.S. households without a TV set grew from 7% to 8%, according to the Advertising...
GARM and Ad Net Zero Release Media Decarbonization Framework
AdWeek· 6 days agoAfter more than a year of discussion and industrywide collaboration, the ad industry has the...
Netflix Ad Revenue Forecast To Hit $950M In 2024, Top Ad Dollars Per Viewer: eMarketer
MediaPost· 4 days agoNetflix will average $70.44 in ad revenue per viewer -- well above all its competitors. Streamers seeing slow gains include Max, Peacock and Paramount+. eMarketer projects ...
Instream Versus Outstream Delineation Finally Getting Attention
MediaPost· 4 days agoSeveral times last year, I wrote about the need for the digital advertising industry to understand -- and clearly identify and delineate -- “instream” versus “outstream” video ...
Viamedia to Provide Programmatic Ad Sales for Willow by Cricbuzz
TV Tech· 2 days agoAs part of the agreement, Viamedia will completely transform the ad inventory management for Willow by Cricbuzz, leveraging its advanced suite of programmatic technologies ...
GOP plots multimillion-dollar ad spend in swing states with Senate majority in sight
Fox News via Yahoo News· 3 days agoThe GOP Senate campaign arm announced the first of several planned ad expenditures that will make up...
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive via Yahoo Finance· 7 days agoInstacart also helps new retail media entrants in grocery monetize their fledgling advertising bets...
Gateway - Quartz
Quartz· 5 days agoAd-free streaming services are officially a thing of the past. Amazon injected Prime Video’s movies and TV shows with ads on Monday. The company is asking ...