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Instream Versus Outstream Delineation Finally Getting Attention
MediaPost· 3 days agoSeveral times last year, I wrote about the need for the digital advertising industry to understand -- and clearly identify and delineate -- “instream” versus “outstream” video ...
Netflix Ad Revenue Forecast To Hit $950M In 2024, Top Ad Dollars Per Viewer: eMarketer
MediaPost· 3 days agoNetflix will average $70.44 in ad revenue per viewer -- well above all its competitors. Streamers seeing slow gains include Max, Peacock and Paramount+. eMarketer projects ...
5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
MediaPost· 2 days agoOver the last five years -- amid dramatic declines in linear TV, theatrical movies -- overall collective profitability for major TV/movie networks based ...
6% of Households Watch TV Solely on Mobile Devices, Survey Finds
The Wrap via Yahoo News· 2 days agoBetween 2022-'23, U.S. households without a TV set grew from 7% to 8%, according to the Advertising...
FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Next TV via Yahoo News· 5 days ago“This allows for a greater diversity...right audiences. We are excited for the continued marriage of...
'And y'all, too, Fort Liberty': How longtime Lumberton car business developed catchphrase
Gannett via AOL· 2 days agoWhat came from the brainstorming session was the ad that “calls out” nearby cities and the local...
Gateway - Quartz
Quartz· 4 days agoAd-free streaming services are officially a thing of the past. Amazon injected Prime Video’s movies and TV shows with ads on Monday. The company is asking ...
Ryan Reynolds Wears Bulova Super Seville Watch In MNTN Matched TV Ad
Forbes· 4 days agoIn a major announcement that bridges heritage and innovation, Bulova has proudly reintroduced the...
GOP plots multimillion-dollar ad spend in swing states with Senate majority in sight
Fox News via Yahoo News· 2 days agoThe GOP Senate campaign arm announced the first of several planned ad expenditures that will make up...
GARM and Ad Net Zero Release Media Decarbonization Framework
AdWeek· 5 days agoAfter more than a year of discussion and industrywide collaboration, the ad industry has the...