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Biden's reelection team launches $50 million ad campaign targeting Trump before the first debate
FOX30 / CBS47 Jacksonville· 6 days agoWASHINGTON — (AP) — President Joe Biden's reelection campaign said Monday it will spend $50 million...
The future of advertising takes center stage at Cannes Lions - here are 5 reasons why
The Drum· 4 days agoFor over 70 years, it has been a pivotal event for every part of the ad landscape—media owners,...
FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Next TV via Yahoo News· 5 days ago“This allows for a greater diversity...right audiences. We are excited for the continued marriage of...
Comcast's (CMCSA) FreeWheel Unveils Live Streaming Ad Products
Zacks via Yahoo Finance· 3 days agoComcast (CMCSA)-owned FreeWheel announces the launch of an enhanced product suite for programmatic...
Netflix Ad Revenue Forecast To Hit $950M In 2024, Top Ad Dollars Per Viewer: eMarketer
MediaPost· 3 days agoNetflix will average $70.44 in ad revenue per viewer -- well above all its competitors. Streamers seeing slow gains include Max, Peacock and Paramount+. eMarketer projects ...
GOP plots multimillion-dollar ad spend in swing states with Senate majority in sight
Fox News via Yahoo News· 2 days agoThe GOP Senate campaign arm announced the first of several planned ad expenditures that will make up...
Viamedia to Provide Programmatic Ad Sales for Willow by Cricbuzz
TV Tech· 1 day agoAs part of the agreement, Viamedia will completely transform the ad inventory management for Willow by Cricbuzz, leveraging its advanced suite of programmatic technologies ...
GOP plots multimillion-dollar ad spend in swing states with Senate majority in sight
Fox News· 2 days agoThe GOP Senate campaign arm announced the first of several planned ad expenditures that will make up...
Instream Versus Outstream Delineation Finally Getting Attention
MediaPost· 3 days agoSeveral times last year, I wrote about the need for the digital advertising industry to understand -- and clearly identify and delineate -- “instream” versus “outstream” video ...
Ryan Reynolds Wears Bulova Super Seville Watch In MNTN Matched TV Ad
Forbes· 4 days agoIn a major announcement that bridges heritage and innovation, Bulova has proudly reintroduced the...