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What's Going On With TV streaming platform Roku's Shares On Wednesday? - Roku (NASDAQ:ROKU)
Benzinga· 4 days agoRoku has launched Roku Exchange, a cutting-edge advertising technology solution that seamlessly...
Samsung Ads unveils Smart Outcomes solution - Mobile Marketing Magazine
MobileMarketing· 3 days agoSamsung Ads Europe has launched a new machine-learning advertising solution for clients, ‘Smart Outcomes’, allowing advertisers to automatically optimise CTV campaigns.
How signal collaboration is unlocking the power of publisher first-party data
Digiday· 4 days ago“Every publisher we’ve talked to — whether a large broadcaster with a TV and digital ad business or...
Media Seller Samsung Ads Joins The U.S. JIC
MediaPost· 4 days agoAds, the advertising sales division of Samsung Electronics, has joined with full voting rights to certify advertising "currencies" -- audience estimates ...
N.O. ad company's identity stolen through official state website that owners thought was secure
WWL-TV, Channel 4 New Orleans· 4 days agoAdvertising Executive Perry Dolce expected to receive a six-figure check for ad buys in the mail...
Fox/FreeWheel Expands Ad Serving Partnership
MediaPost· 5 days agoThe companies have expanded their existing deal to include dynamic ad insertion for addressable advertising inventory -- as well as new co-developed targeting for college football games on Fox Television Network.
TV Tech’s Weekly Product News Wrap-Up
TV Technology via Yahoo News· 2 days ago...NextGen TV Operations DMC Production Reimagines Remote Race Workflow With Grass Valley AMPP Roku Unveils TV Streaming Ad Solution Latest ATSC 3.0...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive· 3 days agoUber’s advertising division announced that it will now enable programmatic buyers to access its Journey Ads solution across the Uber Rides app, according to details shared ...
Navigating the New CTV Ad Landscape (Viewpoint)
Next TV via Yahoo Finance· 7 days agoThe increasing availability of biddable inventory, combined with the flexibility that programmatic offers, is prompting some to question the necessity of...
Snapchat Drives Ticket Sales For Film Advertisers, Report Shows
MediaPost· 5 days ago-commissioned report uses Fandango data collected by television technology company Samba TV and marketing research company Kantar to suggest that the social media platform ...
