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How Influencer Cartels Manipulate Social Media: Fraudulent Behaviour Hidden in Plain Sight | naked...
Naked Capitalism· 8 hours agoInfluencer cartels can improve consumer welfare if they expand social media engagement to the target audience, but reduce welfare if they divert engagement to less relevant ...
OneScreen.ai brings startup ads to billboards and NYC’s subway
TechCrunch· 4 days agoWhen Alex Ewing was a kid growing up in Purcell, Oklahoma, he knew how close he was to home based on...
Straight Talk: Airfare scams targeting travelers
The Repository via Yahoo News· 1 day agoIt can be easy to click on a sponsored ad or impostor website without noticing. Before entering any sensitive information, double-check that you are on...
High-Income Shoppers Likeliest to Abandon Carts Online
PYMNTS.com· 4 days agoconsumers to better understand their behaviors when shoppingonline. Supplemental findings from the...
Amazon Sellers, Struggling to Boost Business, Are Buying Google Ads
Bloomberg via Yahoo Finance· 4 days agoBut lately, the company noticed that spending more on Amazon ads was doing little to drum up new...
How Misinformation Spreads? It's Funded By 'The Hellhole of Programmatic Advertising' - Slashdot
Slashdot· 2 days agoJournalist Steven Brill has written a new book called The Death of Truth. "How Social Media and the Internet Gave Snake Oil Salesmen and Demagogues the Weapons They Needed to Destroy Trust and ...
Council Post: Maximizing Advertising Potential: The Emergence Of Zero-Party Ads
Forbes· 5 days agoDespite another delay in Chrome’s cookie phase-out, the search for alternative methods for...
Wordle in legal row with geography spinoff, Worldle
BBC via Yahoo News· 3 days agoHe said the one-letter difference between the two names was potentially problematic, and added there were also "other aspects of likely consumer...
Heinz Pickle Ketchup gets digital-heavy campaign for US rollout
Marketing Dive via Yahoo Finance· 6 days agoIn an online video that is central to the campaign, the brand conducted a “No Taste, Taste Test,” in...
Dollar General picks Criteo to boost retail media offering
Marketing Dive via Yahoo Finance· 3 days agoThe deal will support Dollar General's onsite sponsored ad offerings and newer ad formats expected...
