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Marketing Is NOT A Foreign Language
MediaPost· 4 days agoThe idea of marketing as a standalone department is crystallized in popular culture. Think of the AMC drama “Mad Men” — the story of an insular advertising agency with its own language, uncompromising ...
Marketers Are Spending More, Faster: GroupM Midyear Forecast
AdWeek· 7 days agoGlobal advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM’s This Year Next Year 2024 Global Midyear Forecast. A more global ...
TikTok debuts humanlike AI-generated avatars & language dubbing for brands & creators
The Drum· 16 hours agoThe new features are part of Symphony, a suite of generative AI offerings for advertisers that...
The creator economy is worth an estimated $250 billion. Where is that money going?
Stacker via AOL· 8 hours agoContent creators can work independently or directly for companies. The term creator is sometimes...
AI search is (sort of) here. How scared are marketers?
The Drum· 7 days agoThe quality of results has been poor, forcing Google to release a statement outlining the steps it...
Pinterest Announces Automated Ad Tools For Brand-Safety Measurement, Campaign Performance
MediaPost· 1 day agoPinterest’s new automated campaigns fall under “Performance+,” which the social-media company says brings together its latest AI and automation features in order to make it “easier and quicker ...
As An Act Of Generosity, New CMO Guide Helps Marketing Leaders Thrive
Forbes· 4 days agoThis gathering has long been regarded as the epicenter of the marketing industry, where business...
Marketers Need to Differentiate Loyalty vs. Preference Goals
AdWeek· 4 days agoPreference, in essence, is a function of value, availability and access—a delicate balance between what consumers give up and what they receive, coupled with the brand’s inventory and reach.
How the Middle East Became the Latest ‘Gold Rush’ in Marketing
The Wall Street Journal· 1 day agoBut the country’s efforts to expand its economic pursuits beyond oil have led to the creation of new...
New Havas Unit Focused On Opportunities Posed By GLP-1 Drugs
MediaPost· 5 hours agoHavas is using Cannes to announce the launch of a new consultancy that will develop client strategies surrounding increasingly popular GLP-1 medications like Ozempic that are used to treat diabetes ...