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US Digital Ad Spend Rises 16% From Year Earlier
MediaPost· 5 days agoSocial networks such as Instagram and TikTok received 75% of the digital ad spend in the country.
US cable snares lion's share of mobile growth in Q1
Light Reading· 4 days agoUS cable operators continued to put pressure on AT&T, T-Mobile and Verizon in mobile, grabbing the bulk of net adds in the first quarter. US cable took...
Council Post: In-House Or Outsourced: What's Best For Mobile Advertising?
Forbes· 5 days agoCEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising...
Altice USA Rebrands a4 Ad Unit as Optimum Media
Next TV via Yahoo Finance· 7 days agoOptimum Media logo. Altice USA said it is renaming a4, its advanced advertising and data unit, as Optimum Media, bringing its branding in line with its...
Integral Ad Science Holding Corp. (NASDAQ:IAS) Stock Position Lifted by Corient Private Wealth LLC
ETF DAILY NEWS· 3 days agoCorient Private Wealth LLC grew its position in shares of Integral Ad Science Holding Corp. (NASDAQ:IAS – Free Report) by 61.3% during the fourth quarter, according to the ...
United Airlines is launching its own advertising network
Quartz· 2 days agoUnited Airlines is trying to break into another business. The company announced Friday that it will...
Viewers Spending a Long Time With FAST Channels: Xumo Study
Next TV via Yahoo News· 6 days agoComcast-Charter JV Xumo TV. Free ad-supported streaming television (FAST) channels have fast become...
Revolutionising CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than...
MobileMarketing· 3 days agoIn-Video is an in-content overlay ad format that integrates advertisements directly into video content for a non-disruptive user experience. According to TVision, In-Video ...
Road on Teton Pass 'catastrophically failed'
KTVB Boise· 1 day agoThe pass connects Idaho and Wyoming and was already closed from a mudslide. WYDOT engineers, surveyors and geologists mobilized quickly to try to...
French Open Men's Final 2024: How to Watch, Stream Zverev vs. Alcaraz From Anywhere
CNET· 16 hours agoA new champion's name is set to be engraved on the Coupe des Mousquetaire trophy on Sunday as...