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A guide to ad variations in Google Ads
Search Engine Land· 3 days agoTest wording changes in ad copy. For instance, swap “coupon” for “offer” to see which generates a better response or try various CTAs (“Call” vs....
These Internet Browsers Promise Privacy. What Does That Actually Mean?
The Wall Street Journal· 3 days agoHigher levels of privacy also could be important for people searching for reproductive-health...
Exclusive | PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers
The Wall Street Journal· 4 days agoPayments company hires Uber’s former head of advertising to run a new ad division.
Millions of current smokers became addicted when they were teens – and nicotine marketing targets...
The Conversation via Yahoo News· 17 hours agoCampaigns focused on tobacco-related digital...in the digital environment. There are various...
New York Lawmakers Want Sports Betting Ads to Warn of Potential Harm
Covers.com· 14 hours agoEvery sports betting advertisement in New York may soon have to deliver words of warning along with...
'Chilling': Palm Beach hospitals gave patients' private medical info to Facebook, lawsuit says
Palm Beach Post via Yahoo News· 2 days agoWEST PALM BEACH — An online tracking tool buried within the code of local hospitals' websites has...
I’m a Fraud Prevention Expert: 6 Scams To Avoid During the Summer Homebuying Season
GOBankingRates via Yahoo Finance· 1 day agoA recent report from AARP revealed that 141.5 million adults in the U.S., or 42%, have been victims...
Church of Scientology Debuts New Online Hub for Global Public Service Campaigns
The Daily Sentinel· 3 days ago- Groundbreaking 'Let's better the world' website expands decades of resources and nonprofit...
Organizers clarify recreational marijuana’s role at Ohio cannabis festival
WCMH via Yahoo News· 20 hours agoView a Yellow Springs growing facility’s inaugural crop of recreational marijuana in the video...
PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers
The Wall Street Journal· 4 days agoThe digital payments company plans to build an ad sales business around the reams of data it...
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