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    • Step aside, MQLs. Buying signals are here to stay.

      SearchSecurity.com· 2 days ago

      Imagine you’re a stellar marketing leader and have generated real results as you strategically execute your go-to-market (GTM) motions. Relying solely on the MQL generation ...

    • ANA bows new cross-media measurement unit, Aquila

      ANA bows new cross-media measurement unit, Aquila

      Marketing Dive via Yahoo Finance· 6 days ago

      Das is also the marketer chair of the founder’s coalition of the CMM initiative. According to MediaPost, Aquila will be established as a for-profit...