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Big ad buys come to Utah statewide races. Here’s what we know
Deseret News via Yahoo News· 2 days agoCommission. The filings show ads running for Brown throughout May as well as into early June. On...
Marketecture Buys AdTechGod (No, Really) | AdExchanger
AdExchanger· 4 days agoOnly in advertising is God himself up for sale. On Wednesday, the ad tech information resource...
DirecTV Advertising Starts 'Guaranteed Incremental Reach'
MediaPost· 4 days agoDirecTV Advertising -- a major proponent of addressable TV advertising -- now says it is offering “guaranteed incremental reach.” A key ...
Lionsgate's MovieSphere: First FAST Channel For Nielsen Linear TV Metrics
MediaPost· 5 days agoLionsgate’s MovieSphere has become the first FAST (free ad-supported streaming TV) channel to make a deal with Nielsen for traditional linear TV ...
Is Netflix Fumbling Ads?
The Ringer· 4 days agoAd industry insider Michael Kassan joins to give a report card on the streamer’s initial push into the ad space
Yahoo To Combine Set-Top Box, CTV Data To Target Campaigns
Next TV via Yahoo News· 4 days agoYahoo Advertising. Yahoo Advertising said it will combine connected TV and linear viewing data to...
FAST TV Viewers Are Younger, 'Mainstream': Report
MediaPost· 4 days agoOne major data point: 47% of regular pay TV subscribers also regularly watch FAST networks.
Brad Wilson’s U.S. Senate campaign stops buying ads — even as Utahns get ballots in the mail
The Salt Lake Tribune· 5 days agoDetailed advertising data provided to The Salt Lake Tribune and a review of the most recent Federal...
Will Netflix get into the TV news business? Here are the pros and cons
Los Angeles Times· 3 days agoWhen Netflix announced last month that it had acquired the rights to two NFL football games to...
Climate Group Is Running Ads on Biden Policies in Wisconsin and Michigan
New York Times· 5 days agoJay Inslee of Washington, has a $1 million plan for TV spots playing up the president’s record on...