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The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business
Digiday· 7 days agoAdditionally, APS has also extended Transparent Ad Marketplace (TAM) to support all streaming TV publishers, streamlined demand and deals. The newly unveiled features for ...
Body Equity Comes To Birth Control In Slynd Campaign
MediaPost· 5 days ago“We’ve been doing a lot of digital marketing, leveraging all the platforms, and using sophisticated tools to make sure we’re reaching the appropriate audience,” Randi Rievman ...
Reddit COO on ad growth, licensing to AI firms & brand safety amid social media scrutiny
The Drum· 4 days agoSince joining the company in 2018 from Time Inc., where she served as COO and president of digital, Wong has been charged with building Reddit’s business. The Drum: Can you ...
TikTok law threatening a ban if the app isn’t sold raises First Amendment concerns
San Francisco Chronicle· 6 days agoThe suit claims the federal law that took effect on April 24, 2024, banning TikTok unless it sells...
Is Google A Buy Amid Advertising, Search Revelations At Marketing Live?
Investor's Business Daily· 4 days agoAt Google Marketing Live 2024, the company introduced new products and features for advertisers that...
The gateway to conversions: 5 ways retailers can create incremental opportunity
The Drum· 1 day agoHow can we find new shoppers and capture incremental purchases? Connexity's director of marketing...
Inside CosMc’s: Slow drive-thru service may undercut customization’s perks
Restaurant Dive via Yahoo Finance· 6 days agoMcDonald’s spinoff brand, which targets Gen Z with highly caffeinated drinks and snacks, is a...
TV Tech Weekly Tech Wrap-Up
TV Technology via Yahoo News· 3 days agoNexstar’s Brett Jenkins and Scripps’ Kerry Oslund discuss OTA Wireless, advancing the 1.0-to-3.0 transition, how digital out-of-home display may prove to...
For some digital detox, look to the latest in craft kits
The News-Times· 5 days agoAmong the innovative gadgets and gizmos at recent toy and consumer products fairs were lots of...
Dynamic Technology Lab Private Ltd Takes Position in Integral Ad Science Holding Corp. (NASDAQ:IAS)
ETF DAILY NEWS· 5 days agoDynamic Technology Lab Private Ltd acquired a new stake in shares of Integral Ad Science Holding...