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Local Advertisers Allocate More Ad Dollars With Connected TV
Forbes· 6 days agoAnother growing ad supported opportunity for local advertisers is free ad supported streaming TV (FAST) channels. A report from LG < ...
Razor ads aren’t usually funny, so, why did we just make some funny razor ads?
The Drum· 3 hours agoThis was a fair enough bit of commentary on social media recently about our recent Wilkinson Sword...
Albertsons Media Collective Launches Effort To Boost Retail Media, CTV Campaigns
MediaPost· 3 days agoExpanding retail media capability into TV, major supermarket chain Albertsons is launching Collective TV, a new effort for advertisers looking to achieve ...
Did You Know Premium Games Can Contain Advertising? 3 Annoying Examples
MakeUseOf· 4 days agoEA's proposed plans to add advertising to premium games have attracted backlash, with ads usually...
Samsung Ads unveils Smart Outcomes solution - Mobile Marketing Magazine
MobileMarketing· 3 days agoSamsung Ads Europe has launched a new machine-learning advertising solution for clients, ‘Smart Outcomes’, allowing advertisers to automatically optimise CTV campaigns.
Ad Agency Liability and the FTC | JD Supra
JD Supra· 4 days agoThe FTC will consider numerous factors, including, but not limited to, the extent to which the agency participated in the unlawful conduct, the degree of control the client exercised over the ...
What's Going On With TV streaming platform Roku's Shares On Wednesday? - Roku (NASDAQ:ROKU)
Benzinga· 5 days agoRoku has launched Roku Exchange, a cutting-edge advertising technology solution that seamlessly...
Spotify's New In-House Agency To Incorporate Generative AI Tools - Radio Ink
Radio Ink· 13 hours agoAs Spotify still trails behind other digital platforms in ad revenue, it is introducing a new in-house ad agency that will use AI tech.
N.O. ad company's identity stolen through official state website that owners thought was secure
WWL-TV, Channel 4 New Orleans· 4 days agoAdvertising Executive Perry Dolce expected to receive a six-figure check for ad buys in the mail...
Media Seller Samsung Ads Joins The U.S. JIC
MediaPost· 4 days agoAds, the advertising sales division of Samsung Electronics, has joined with full voting rights to certify advertising "currencies" -- audience estimates ...
