Search results
Madhive acquires omnichannel ad sales firm Frequence - Mobile Marketing Magazine
MobileMarketing· 4 days agoTechnology company Madhive has announced the acquisition of omnichannel ad sales provider, Frequence, for an undisclosed sum. Despite, the terms of the deal not being disclosed ...
Samba TV: Top TV Shows Became Less Diverse in 2024
TV Technology via Yahoo News· 3 days agoDespite their growing numbers and spending power, Hispanic, Black, and Asian audiences are underserved by traditional TV advertising. Hispanic households...
Marketers Are Spending More, Faster: GroupM Midyear Forecast
AdWeek· 5 days agoGlobal advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM’s This Year Next Year 2024 Global Midyear ...
T-Mobile is boosting ad inventory to monetize its subscriber reach
PhoneArena· 5 days agoT-Mobile marketing chiefs took part in the NewFronts conference organized by the Interactive ...
N.H. Candidate for governor’s latest TV ad: ‘I grew up on shaky ground’ - The Boston Globe
The Boston Globe· 6 days agoDemocratic gubernatorial candidate Cinde Warmington is doubling down on television advertising to make her pitch to Granite Staters. It alludes to the challenges she encountered ...
The Fascinating Origin Of Carvel's Mascot, Fudgie The Whale
Daily Meal via Yahoo News· 7 hours agoFood mascots like Ronald McDonald and the Quaker Oats Man have become iconic, but few have the...
How signal collaboration is unlocking the power of publisher first-party data
Digiday· 4 days ago“Every publisher we’ve talked to — whether a large broadcaster with a TV and digital ad business or...
Goldman Sachs-backed Madhive agrees to buy Frequence
Axios· 5 days agoThe ad tech firm is expanding beyond connected TV.
...Corporation and FreeWheel Announce Expanded Partnership to Introduce Dynamic Ad Insertion for...
Morningstar· 4 days agoFox Corporation (Nasdaq: FOXA, FOX; “FOX” or the “Company”) today announced that through its newly expanded partnership with FreeWheel, a global technology platform for the television
Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
Marketing Dive via Yahoo Finance· 2 days agoDisney’s new ad formats represent a bid at making brand messaging more interactive, with the hopes...