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    • Inside CVS’s retail media ad deal with The Trade Desk

      Ad Age· 3 days ago

      The “transparency” is about showing advertisers “the costs associated with buying our media,” Dhariwal said. The self-serve option also is a typical evolution for retailers that are becoming ...

    • Brands Are Beginning to Turn Against AI

      Brands Are Beginning to Turn Against AI

      Rolling Stone via Yahoo News· 2 days ago

      “There’s this huge gap between what someone will click on and what someone will be happy to have paid to read,” Stubblebine says, and those who provide...