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Safe Exchange and Pixalate Come Together to Ensure Programmatic Ad Decisioning Better Serves Global...
Digital Journal· 2 days agoSafe Exchange™ deepens its relationship with Pixalate.CALGARY, AB / ACCESSWIRE / June 13, 2024 / A Parent Media Co. Inc. (APMC), the owner of Safe Exchange™, announced today its emerging collaboration ...
Nielsen Says It Is Interoperable With LiveRamp for Data-Driven Ads
Next TV via Yahoo Finance· 1 day ago“This integrated solution will enable us to leverage first- and third-party data and we’re excited...
New York Times warns freelancer journalists their data may have been stolen in cyberattack
TechRadar· 8 hours agoNews recently broke of a hacker posting source code belonging to the New York Times Company on the...
Retail Media Takes Flight; Spambot News Publishers Are Thriving | AdExchanger
AdExchanger· 5 days agoThe retail media parade isn’t done yet. The latest entrant on Friday was United Airlines, which announced the launch of Kinective Media, its advertising and data sales business. You’ll have ...
VeraViews joins the Conscious Advertising Network (CAN) - Mobile Marketing Magazine
MobileMarketing· 2 days agoVeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN). In its ...
FrightPix to use Brightcove for new horror streaming service
Digital Trends via Yahoo News· 24 hours agoFrightPix is a free, ad-supported video-on-demand service (AVOD) emphasizing horror, thrillers, and...
Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier...
Digiday· 19 hours agoIn it, the auditing firm outlines that the plan, which has been prompted by Omnicom Media Group and...
Why Perion Network Stock Plunged Today
Motley Fool via Yahoo Finance· 4 days agoShares of Perion Network (NASDAQ: PERI) were tanking today after the company's relationship with Microsoft took another step back, crushing a key source...
A Young Media Person's Guide To Evaluating TV Pilots
MediaPost· 5 days agoLeading up to their annual upfront presentations to the ad industry and press, the broadcast networks recently unveiled their respective prime-time fall ...
MGI - Media and Games Invest is now Verve
Digital Journal· 2 days agoMedia and Games Invest SE, a leading digital media company, is pleased to announce that it has officially changed its name to Verve (Ticker: VER, ISIN: SE0018538068), with immediate effect, ...
