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    • Disney Launches 'Advergames' On Hulu, ESPN

      MediaPost· 5 days ago

      The company’s new ads come in the form of “advergames,” which Power says pair “the interactivity of streaming with the premium nature of content.” Hulu and ESPN users will now encounter Quiz ...

    • DoubleVerify Wants to Teach the Industry About MFA

      AdWeek· 3 days ago

      At the Cannes Lions Festival, the firm announced the DV Transparency Center, a hub containing written articles and a webinar series explaining DV’s tech and industry hot topics, like made-for ...