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    • TikTok Shop is huge for the beauty industry

      The Verge· 6 days ago

      Online shopping changed how we buy things — and social media platforms are reshaping shopping again. TikTok Shop, the company’s in-app shopping feature, ...

    • The battle for Gen Z social shoppers

      The battle for Gen Z social shoppers

      BBC News· 4 days ago

      For Lilia Souri and AJ Pulvirenti who co-host the marketing podcast "Gen Z on Gen Z", TikTok is winning with their generation. "It’s become one of the...

    • TikTok creators experiment with Substack

      TikTok creators experiment with Substack

      Washington Post· 6 days ago

      A group of TikTok creators have been selected by Substack for a year-long incubator program aimed at helping them expand their reach and businesses. The...