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Forget Influencers, Embrace Employee Influencers: Why EGC is Booming
Digital Journal· 1 day agoAuthor: Mahmood Owolabi While customer reviews and social media posts (UGC) are popular marketing tools, employees can be just as powerful. Think of them ...
Biden Campaign Taps Friend Groups, Social Media, With Unpredictable Results
US News & World Report· 4 hours agoAndrea Dyess, 57, was already a Joe Biden fan, but after meeting him in her neighborhood of Racine, Wisconsin, in May, she has been talking to anyone who will listen about giving him four more ...
Should You Buy Vanguard's Hottest Sector-Based ETF?
Motley Fool via Yahoo Finance· 3 hours agoThe evolution of cloud-based advertising has made The Trade Desk an incredibly important marketing resource. But the greatest evolution of all has been...
Preposterously Hot Fitness Influencer Steven Kelly Shoots His First Underwear Ad for Skims
The Hollywood Reporter via Yahoo News· 16 hours agoSteven Kelly looks like he portaled here from the height of the 1980s: His mustachioed visage...
TikTok will now let companies create social media campaigns using generative AI
TechRadar· 6 days agoTikTok has announced updates to its marketing tools to enhance ad efficiency on the platform, and...
Gatorade revives iconic ‘Is It In You?’ tagline for largest-ever campaign
Marketing Dive via Yahoo Finance· 1 day agoClark and A’Ja Wilson. The spot debuted during the NBA Western Conference Finals on May 28. The...
Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty?
Digiday· 3 days agoThe goal is to promote social change and creators or nonprofits using #TikTokforGood, with a $1 million donation to 30 global and local organizations to support their work ...
Meta Takes Down Over 2,000 Facebook Accounts Posting Fake Political Content
PC Magazine· 2 hours agoMeta says it's identified and removed thousands of fake Facebook accounts, hundreds of Facebook...
Prediction: These Will Be the 5 Largest Trillion-Dollar Stocks by 2035 (and Nvidia Isn't 1 of Them!)
Motley Fool via Yahoo Finance· 4 hours agoMeta generates close to 98% of its revenue from advertising, and businesses tend to be looser with...
Council Post: Creating An Effective Growth Strategy For Your Startup
Forbes· 9 hours agoTrevor Henson, Chief Marketing Officer at Beach Front Property Management, specializes in property...
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