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4 ways in-app advertising can help retailers boost revenue and retention
The Drum· 7 days agoWhat is in-app advertising and how does it work? Programmatic in-app advertising refers to the...
Elon Musk's X: A complete timeline of what Twitter has become
TechCrunch· 5 hours agoA lot has happened with X since Musk’s takeover of the social network, so we’ve put together an...
Yahoo To Combine Set-Top Box, CTV Data To Target Campaigns
Next TV via Yahoo News· 13 hours agoYahoo Advertising. Yahoo Advertising said it will combine connected TV and linear viewing data to...
Effectv Extends Audience Addressable to Enable Regional and Local Market Advertisers to Deliver...
Morningstar· 13 hours agoEffectv, the sales division of Comcast Advertising, today announced the official expansion of its Audience Addressable solution to help regional and local advertisers, in ...
Microsoft Advertising To Move Smart Shopping Campaigns To Performance Max In Coming Months
Search Engine Roundtable· 14 hours agoMicrosoft said they sent out notices to advertisers via emails earlier. Microsoft Advertising also...
Google's dominance is being threatened again — this time in London
Quartz· 10 hours agoBritish judges on Wednesday ruled that Google must face a class action from thousands of businesses...
AdLib Media Group and Airtory Partner to Streamline Rich Media and CTV Ad Creation for Agencies and...
PRWeb· 12 hours agoThis partnership allows AdLib's clients to convert social media content into dynamic ads, enhancing ad efficiency and performance across multiple formats, including CTV, video ...
Netlifx might struggle to sell ads for Christmas games
ProFootball Talk on NBC Sports via Yahoo Sports· 1 day agoUsers pay to watch, and advertisers pay to advertise. For Netflix, which is reportedly paying...
Fort Collins Coloradoan
The Fort Collins Coloradoan· 1 day agoIf Advertiser is purchasing( i ) print advertising ("Print Ads" ) for display in Publisher 's newspaper property(ies) (each a "Newspaper"), or (ii) online display
YouTuber Dhar Mann Inks Deal With Studio71 (Exclusive)
The Hollywood Reporter via Yahoo News· 11 hours agoYouTuber Dhar Mann has signed an advertising partnership with Studio71. As part of the pact with the...