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Trump Allies Give a Peek at State Strategy With Ad Spending Plans
Bloomberg· 8 hours agoThis is Washington Edition, the newsletter about money, power and politics in the nation’s capital....
Viant Program Would Make Programmatic Supply Chain Sustainable
MediaPost· 1 day agoAdtech company Viant Technology Inc. has expanded its sustainability program, Adtricity, in an effort to make the programmatic advertising carbon-neutral. The goal is to ensure ...
Google's dominance is being threatened again — this time in London
Quartz· 13 hours agoBritish judges on Wednesday ruled that Google must face a class action from thousands of businesses...
4 ways in-app advertising can help retailers boost revenue and retention
The Drum· 7 days agoWhat is in-app advertising and how does it work? Programmatic in-app advertising refers to the...
Is Netflix Fumbling Ads?
The Ringer· 16 hours agoAd industry insider Michael Kassan joins to give a report card on the streamer’s initial push into the ad space
YouTuber Dhar Mann Inks Deal With Studio71 (Exclusive)
The Hollywood Reporter via Yahoo News· 14 hours agoYouTuber Dhar Mann has signed an advertising partnership with Studio71. As part of the pact with the...
Netlifx might struggle to sell ads for Christmas games
ProFootball Talk on NBC Sports via Yahoo Sports· 1 day agoUsers pay to watch, and advertisers pay to advertise. For Netflix, which is reportedly paying...
Microsoft Advertising To Move Smart Shopping Campaigns To Performance Max In Coming Months
Search Engine Roundtable· 17 hours agoMicrosoft said they sent out notices to advertisers via emails earlier. Microsoft Advertising also...
Pro-Trump super PAC plans $100M push in key swing states
NBC News via Yahoo Finance· 13 hours agoBiden’s campaign and aligned committees are coming off of their own six-week $30 million swing-state...
Council Post: Seven Of The Most Inspirational Ad Campaigns For These Agency Leaders
Forbes· 3 days agoAdvertising has the power not only to sell products and services, but also to shape cultural...
