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Ads will help Amazon's retail margins hit new highs: BofA By Investing.com
Investing.com· 7 days agoAds will help Amazon's retail margins hit new highs: BofA
Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 2 days agoIncrementality testing in digital advertising measures the true impact of ad campaigns by comparing...
Ericsson kills Emodo ad biz
Light Reading· 18 hours agoEricsson confirmed to Light Reading that it will shutter its Emodo ad-tech subsidiary. "Emodo was created in a strategic play for Ericsson to provide our...
Sorry Instagram, but we don't want to watch unskippable ads
Creative Bloq via Yahoo News· 1 day agoHaving to sit through an ad for even a fraction of that minute would render Instagram pointless for...
Ad tech watchdog infuriates the industry with its damning programmatic reports—inside the battle
Ad Age· 2 days agoWhen an Adalytics report drops, it sets off a now-familiar scramble, where ad agencies hear from brands asking how their third-party vendors didn’t catch the bad actors or ...
Meta Tests Unskippable Ads in Instagram Feed
Inferse.com· 2 days agoMeta, the parent company of Instagram, is experimenting with unskippable ads within the Instagram feed. This move marks a significant step in Meta’s ongoing efforts to enhance its advertising ...
Ban fossil fuel ads to save climate, says UN chief
BBC via Yahoo News· 23 hours ago[Getty] The world's fossil fuel industries should be banned fromadvertising to help save the world from climate change, the head of the United Nations...
Google Ad Tech Class Action Gets Go Ahead From London Judges
Insurance Journal· 1 day agoShould the claimants prove that the Alphabet Inc. unit preferred its online advertising services...
Knorex Unveils Refreshed Brand Identity, Reinforcing AI-Driven Digital Marketing Solutions
Digital Journal· 3 hours agoThe Company's flagship cloud platform, Knorex XPO, is an AI-driven advertising management and execution (AMX) platform enabling marketers to connect in real-time with their ...
Lyft forecasts 15% annual growth in gross bookings through 2027
MSN News· 1 hour agoBy Yuvraj Malik (Reuters) - Lyft is targeting 15% annual growth in gross bookings through 2027, the...
