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Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks· 2 days agoWhat makes Comcast's offering stand out is the use of authenticated viewership data rather than less reliable IP address matching. The ability to reliably identify audiences opens the door to ...
Wonder Women of Los Angeles 2024: Stephanie Jackson
Next TV via Yahoo News· 1 day agoWorking with vice presidents, a 15-member ad sales team and additional sales support, she credits her dedicated colleagues as being smart and savvy....
WTF is a financial media network?
Digiday· 4 days agoFinancial media networks, or FMNs, are financial institutions that have built out their own ad networks using their rich data sets (or ...
2060 Digital's Steve Goldstein says the pandemic helped boost digital marketing sales - Cincinnati...
The Business Journals· 12 hours agoThis story is supplemental content to the Courier's 2024 list of largest marketing and advertising...
Will Netflix get into the TV news business? Here are the pros and cons
San Jose Mercury News· 2 hours agoWhen Netflix announced last month that it had acquired the rights to two NFL football games to...
Even financial services businesses want a piece of the ad pie now
Digiday· 5 days agoIt’s simple: diving into the lucrative ads business could give banks, fintech giants...year was very...
TV’s Upfront Ad-Sales Talks Start to Heat Up, With Some ‘Rollbacks’ Expected
Variety· 4 days agoSome of the sector’s big media agencies have placed early focus on both Disney and NBCUniversal,...
SNPad Announces Uniswap Listing and Plans to Transform TV Advertising with AI-Powered Platform By...
Investing.com· 3 days agoSNPad, a new Web3 platform integrating AI and blockchain for personalized TV advertising, announced...
Ericsson kills Emodo ad biz
Light Reading· 2 days agoEricsson confirmed to Light Reading that it will shutter its Emodo ad-tech subsidiary. "Emodo was created in a strategic play for Ericsson to provide our...
WARC: Retail media’s meteoric growth to cool down in ‘25
Marketing Dive via Yahoo Finance· 1 day agoRetail media networks rose to prominence thanks to sponsored search and display placements appearing...
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