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United is making a digital-advertising push
Crain s Chicago Business· 17 hours agoThe proliferation of websites and mobile apps has generated enormous amounts of data on users, which has remade advertising from an industry built on mass audiences to one ...
Kanye West’s 300-acre ranch home falling apart, video shows
The Sacramento Bee· 3 days agoA new aerial video shows Kanye West’s $2.2 million ranch near Los Angeles, California in ruins.
United Airlines uses customer data for new ad delivery service
Travel Weekly· 1 day agoKinective Media by United Airlines sells anonymized customer demographic information, providing the...
Lionsgate's MovieSphere: First FAST Channel For Nielsen Linear TV Metrics
MediaPost· 3 days agoLionsgate’s MovieSphere has become the first FAST (free ad-supported streaming TV) channel to make a deal with Nielsen for traditional linear TV audience metrics. Nielsen ...
Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks· 2 days agoWhat makes Comcast's offering stand out is the use of authenticated viewership data rather than less reliable IP address matching. The ability to reliably identify audiences opens the door to ...
SNPad Announces Uniswap Listing and Plans to Transform TV Advertising with AI-Powered Platform
Digital Journal· 4 days agoBucharest, Romania, 4th June 2024, ZEX PR WIRE, SNPad, a new Web3 platform integrating AI and blockchain for personalized TV advertising, announced the upcoming listing of ...
United Airlines passengers to see targeted ads on seat-back screens
CBS News· 15 hours agoUnited Airlines is personalizing in-flight marketing as the carrier seeks to cash in on passenger...
Will recreational pot go on sale soon in Ohio? Medical marijuana stores can now apply to sell it
San Francisco Chronicle· 19 hours agoRecreational pot sales are nearing reality in Ohio. The state Division of Cannabis Control began...
TV’s Upfront Ad-Sales Talks Start to Heat Up, With Some ‘Rollbacks’ Expected
Variety via Yahoo Finance· 5 days agoTalks between TV networks and advertisers have begun to simmer in the entertainment industry’s...
The Friday Checkout: The next phase of retail media is here
Grocery Dive via Yahoo Finance· 20 hours agoAs grocers launch retail media networks at rapid speed, third-party technology partners are stepping...