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Comcast's (CMCSA) FreeWheel Unveils Live Streaming Ad Products
Zacks via Yahoo Finance· 4 days agoComcast (CMCSA)-owned FreeWheel announces the launch of an enhanced product suite for programmatic...
Classic 'As Seen on TV' Products You've Probably Been Guilty of Buying Late at Night
Cheapism via AOL· 2 days agoThose "As Seen on TV" infomercials featured clever marketing ploys to lure viewers in with catchy...
TV Real Festival Showcases Ampere Commissioning Data - TVREAL
World Screen· 3 days agoBlack leads Ampere’s Commissioning service, which tracks the commissioning and production of new original content globally. Eroding pay-TV and ad revenues ...
'FAST engages audiences who will never pay for traditional TV. It's time for sport to embrace it' -...
SportsPro· 4 days agoIn early May, at the IAB Newfronts, one of the biggest companies in consumer technology served notice of a new era in sports media. Samsung revealed that it would be adding free ad& ...
Magnite To Provide Additional Programmatic Access to Spectrum Reach Ad Inventory
Next TV via Yahoo Finance· 5 days ago“Magnite has been a pioneer in the programmatic space and is committed to advancing the growth of...
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive via Yahoo Finance· 6 days agoInstacart also helps new retail media entrants in grocery monetize their fledgling advertising bets...
GOP plots multimillion-dollar ad spend in swing states with Senate majority in sight
Fox News· 3 days agoThe GOP Senate campaign arm announced the first of several planned ad expenditures that will make up...
At Cannes Lions Ad Festival, Sports and AI Loom Larger Than Ever
The Wall Street Journal· 3 days agoSplintering audiences for most TV programming has made sports crucial for marketers that need a...
Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics
The Hollywood Reporter· 5 days agoFreeWheel, Comcast’s advertising management platform that enables clients to manage and monetize...
Viamedia to Provide Programmatic Ad Sales for Willow by Cricbuzz
TV Tech· 2 days agoAs part of the agreement, Viamedia will completely transform the ad inventory management for Willow by Cricbuzz, leveraging its advanced suite of programmatic technologies ...