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Local Broadcast TV Advertising Seen Rising 5.9% in 2024: Borrell Forecast
Next TV via Yahoo Finance· 4 days agoStreaming video advertising (over-the-top and connected TV) among local buyers is predicted to...
Search Marketing Pros Announces Pittsburgh Expansion, Names Cory Lacek Chief Operating Officer
Digital Journal· 2 days agoSearch Marketing Pros uses coordinated, multi-channel strategies that combine Search Engine Optimization ( SEO ), Pay-Per-Click ( PPC /SEM), and Social Media Advertising ...
Council Post: Why Marketing For Startups Is So Tough—And How To Solve It
Forbes· 1 day agoA former CMO, Sandra Pretorius recently launched a Marketing-as-a-Service agency to support tech...
Study: Local TV Advertising to Grow 5.9% in 2024
TV Technology via Yahoo Finance· 4 days agoThe forecast calls for 3.9% growth this...businesses,” he said. “They’ve been telling us in surveys that they don’t know how to purchase it or how it...
Indiana gets $18M as part of $700M nationwide Johnson & Johnson settlement
The Times of Northwest Indiana· 12 hours agoAltogether, Johnson & Johnson will pay $700 million to resolve allegations that it misled consumers...
Drinks giants, tech firms “strengthen standards” on digital advertising
Just Drinks via Yahoo Finance· 2 days agoIn a joint statement, drinks companies and the IARD said they have “actively strengthened marketing...
How Dr Pepper passed Pepsi by marketing around football, flavor innovation
Marketing Dive via Yahoo Finance· 4 days agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
...Pacific Capabilities with the Additions of Agency, Arena Media, Lodestar Marketing and R&D Online...
WJTV Jackson· 1 day agoStagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today the additions of four independent agencies in Asia Pacific to its expanding Global ...
Don’t Forget to Like, Subscribe and Vote: Biden’s Rocky Influencer Courtship
New York Times· 1 hour agoOn a Friday afternoon in late April, President Biden brought celebrities and elite social media...
Guangzhou subways showing tailored ads
China Daily· 4 hours ago"Personalized advertisements not only bring a sense of novelty to people's daily commutes but provide a platform for self-expression for many 'e-people', a popular internet term referring to ...
