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    • Fox/FreeWheel Expands Ad Serving Partnership

      MediaPost· 2 days ago

      The companies have expanded their existing deal to include dynamic ad insertion for addressable advertising inventory -- as well as new co-developed targeting for college football games on Fox Television Network.

    • Streaming is the new cable

      Axios· 5 days ago

      Advertising dollars, one of the primary revenue drivers for cable, that have left TV are not necessarily moving towards streaming, due to increased competition ...