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Survey: Many Consumers Don't Mind AI-Generated Ads
TV Technology via Yahoo News· 2 days ago49% say they do not care whether an ad was made using AI or traditional methods as long as it looks authentic but 80% want regulations on AI use in...
Canadian Media Giants Play Musical Chairs With Popular U.S. Brands Amid Streaming Competition
The Hollywood Reporter via Yahoo News· 3 days agoLooking beyond the glitz of Canadian broadcasters rolling out their latest new and returning U.S....
U.S. TV Ad Revenue To Fall 0.6% In 2024, GroupM Forecasts
Next TV via Yahoo Finance· 4 days agoIn addition to traditional linear TV, the total includes connected TV, which GroupM says will...
Pro-Mike Rogers group airs new ad amid hits from GOP Senate opponent Sandy Pensler
Detroit News· 19 hours agoA pro-Mike Rogers group is going back up on the air Friday with a TV ad featuring former President...
Albertsons Unlocks Combined Value of Retail Media and TV
Progressive Grocer· 2 days agoInc., has debuted Collective TV. According to the company, the solution unlocks the combined value...
Charter's Spectrum Reach Second Only to YouTube in Local Streaming?
Next TV via Yahoo Finance· 3 days ago(Image credit: Evan Shapiro) "In their local markets, Spectrum Reach works with affiliate partners...
Seaplane Plows Into Boat During Takeoff Before Immediately Splashing Down
Jalopnik via Yahoo News· 5 days agoA seaplane lifted off directly into the side of a boat while setting off on a Saturday sightseeing...
Yahoo Launches New Data Partnership with VideoAmp
TV Technology via Yahoo News· 3 days agoVideoAmp recently received certification from the U.S. Joint Industry Committee for advanced audiences and household measurement. “For advertisers, the ...
Seaplane Plows Into Boat During Takeoff Before Immediately Splashing Down
Jalopnik· 5 days agoAn Australian tourist told the CBC, “We saw two speedboats in front of it and I am not sure if it hit the speedboat or not, but it sort of jumped in the air and did a nosedive over the top of ...
Goldman Sachs-backed Madhive agrees to buy Frequence
Axios· 4 days agoThe ad tech firm is expanding beyond connected TV.
