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The Trials And Tribulations Of Being An Outspoken Celebrity Brand
MediaPost· 1 day agoA lot of celebrity brand marketers talk about authenticity, but the married couple team of John Legend and Chrissy Teigen embody it, even when their political and social outspokenness ...
Marketers Need to Differentiate Loyalty vs. Preference Goals
AdWeek· 4 days agoPreference, in essence, is a function of value, availability and access—a delicate balance between what consumers give up and what they receive, coupled with the brand’s inventory and reach.
H&A Queens Plumbing Offers Fast, Honest, and Fair-Priced Services for Homes and Businesses in...
Digital Journal· 5 days agoPRESS RELEASE Published June 12, 2024 Marketers Media H&A Queens Plumbing is a licensed and insured plumbing company serving residential and commercial properties in Queens ...
Intuit to Preview AI-Powered Marketing Tools
PYMNTS.com· 5 days agoThe Mountain View, California, company said in a press release emailed to PYMNTS that its “revenue intelligence” technology would use what it called...
As An Act Of Generosity, New CMO Guide Helps Marketing Leaders Thrive
Forbes· 4 days agoThis gathering has long been regarded as the epicenter of the marketing industry, where business...
Announcing The Unofficial #1 On The 2024 Forbes World’s Most Influential CMOs List
Forbes· 5 days agoIf more of them understood how marketing works, how it doesn’t, what to expect, what not to, and on...
ANA bows new cross-media measurement unit, Aquila
Marketing Dive via Yahoo Finance· 18 hours ago“The ANA’s progress is a step in the right direction to unify the industry to achieve a deduplicated reach and frequency cross-media measurement solution...
Timely reminder from the ASA to avoid falling foul of advertising codes during UEFA Euro 2024
The National Law Review· 3 days agoIn light of the advertising and marketing opportunities that the tournament presents, the...
Google’s BigQuery and AI performance reporting: What marketers need to know
The Drum· 4 days agoSince then, Google has slowly been releasing this part of the feature across their partners. User...
Imperial Sportbikes Adds Aprilia RSV4 Factory 1100 Limited Edition To Their Lineup
Digital Journal· 4 days agoPRESS RELEASE Published June 13, 2024 Marketers Media Imperial Sportbikes, Denver's esteemed destination for sportbike enthusiasts, offers the Aprilia RSV4 Factory 1100 Limited ...
