Search results
Creators at Cannes—how brands, agencies and influencers are interacting at the ad festival
Ad Age· 5 days agoThe Lions Creators program, in particular, has opened the door for creators to vent about pain points they often encounter when working with brands at this year’s festival, said Jamie Gutfreund ...
Banijay Branded Entertainment Strikes Strategic Deals With Launchmetrics, IMA (EXCLUSIVE)
Variety via Yahoo Finance· 4 days agoTOLEDO, Spain — Launched in November, Banijay Branded Entertainment (BBE), has closed strategic ...
Sobi scores EU approval for haemophilia A replacement therapy Altuvoct
Pharmaceutical Technology via Yahoo Finance· 5 days agoAltuvoct is co-developed and commercialised by Sobi in partnership with Sanofi. Whilst Sobi has...
Industry Insiders Talk Generating Culture, Finding Humor in Advertising and the Future of Marketing...
Variety via Yahoo Finance· 4 days agoVariety has returned for the second annual Executive Interview Studio, presented by Canva. Top CMOs...
WPP and IBM Team Up to Revolutionize Business-to-Business Marketing with Generative AI
Morningstar· 5 days agoWPP (NYSE: WPP) and IBM (NYSE: IBM) today announced the launch of a new business-to-business (B2B) solution powered by IBM's AI and data platform watsonx designed to reinvent how B2B marketers ...
3 ways to help your staff use generative AI confidently and productively
ZDNet· 6 days agoCEO Hiroshi Mikitani is determined to give the affiliate marketing giant a leading edge in emerging...
Chuck E. Cheese Navigates Balance Between Marketing To Kids -- And Adults
MediaPost· 6 days agoCheese mascot with his own YouTube channel, partnerships with NASCAR, and a new menu just for grown-ups. As a keynote speaker at the most recent Mediapost ...Insider Summit ...
Conversion Interactive Agency Announces Acquisition of Majority Interest in SR Consulting Agency
Digital Journal· 4 days agoWalkup acknowledges that Curtis and his thought leadership will also be beneficial for the partnership. "Simon's knowledge and leadership in the industries he serves is exciting ...
St. Louis private equity firm's marketing business makes acquisition - St. Louis Business Journal
The Business Journals· 4 days agoA portfolio company of WILsquare Capital, a St. Louis-based private equity firm, has again expanded...
How Big Tobacco enlists Black activists to fight menthol, vaping bans
Washington Post· 3 days agoIn 2022, Earl Fowlkes, a Black gay activist, denounced tobacco companies for marketing e-cigarettes...