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Netflix flirts with all-time highs as investors cheer ad momentum, foray into live sports
AOL· 1 day agoNetflix (NFLX) is closing in on the all-time high it set in November 2021 as investors applaud the...
At Cannes Lions Ad Festival, Sports and AI Loom Larger Than Ever
The Wall Street Journal· 3 days agoThe National Basketball Association’s approaching media rights deal is meanwhile poised to alter...
Upstart automaker Ineos has ambitious marketing plans, Super Bowl a possibility
Ad Age· 6 days agoCalder declined to specify a price tag for the campaign but said Ineos has so far invested tens of millions of euros in it, with the bulk of the outlay on TV ads during popular sporting events ...
Movie theaters are being forced to evolve
The Week via Yahoo News· 6 days ago"Loyalty programs, direct marketing and special events" are some additional tactics movie theater chains are employing. AMC's first-ever advertising...
MLB helmet decals could drive $76 million of brand value for league-wide sponsors
Sports Business Journal· 6 days agoThe Zoom helmet decal featured in the MLB London Series games provides tangible insight into the...
This Side Hustle Could Make You Thousands While You Sleep
The Motley Fool· 1 day agoIf you have some extra cash and a little technical know-how, here's one easy business model that...
As N.B.A. TV Deal Nears, Warner Bros. Discovery Is on the Outside
New York Times· 7 days agoThe company’s TNT channel and the N.B.A. have long been inextricably linked, but that may end after...
Nashville's Real Estate Costs Endanger Indy Music Venues
Commercial Observer· 5 days agoNashville’s reputation as a music capital derives in many ways from the legendary performers who got...
Netflix's Game Plan for Winning Over NFL Audiences
TV Fanatic· 5 days agoNetflix is a little late to the NFL, live sports, and streaming platform combination, but that doesn't mean we should count the world's biggest streaming...
Gateway - Quartz
Quartz· 6 days agoA recently proposed class-action lawsuit is asking the e-commerce giant to fork over $5 million to compensate users who were “deceived” by Amazon’s flip-flopping on ads. The suit accuses the ...