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At Cannes Lions Ad Festival, Sports and AI Loom Larger Than Ever
The Wall Street Journal· 3 days agoThe National Basketball Association’s approaching media rights deal is meanwhile poised to alter...
Netflix flirts with all-time highs as investors cheer ad momentum, foray into live sports
AOL· 1 day agoNetflix (NFLX) is closing in on the all-time high it set in November 2021 as investors applaud the...
Donald Trump’s return is making Hollywood nervous
The Economist· 2 days ago“The Apprentice”, a dramatisation of the early career of Donald Trump, had one of the buzziest premieres at the Cannes Film Festival in May, with...
Movie theaters are being forced to evolve
The Week via Yahoo News· 6 days ago"Loyalty programs, direct marketing and special events" are some additional tactics movie theater chains are employing. AMC's first-ever advertising...
Gateway - Quartz
Quartz· 6 days agoA recently proposed class-action lawsuit is asking the e-commerce giant to fork over $5 million to compensate users who were “deceived” by Amazon’s flip-flopping on ads. The suit accuses the ...
Timbaland And Swizz Beatz’ Verzuz Reaches Distribution Partnership With X—Site’s Latest Media Deal
Forbes· 4 days agoX, formerly known as Twitter, announced Wednesday it reached a distribution deal with music...
Netflix's Game Plan for Winning Over NFL Audiences
TV Fanatic· 5 days agoNetflix is a little late to the NFL, live sports, and streaming platform combination, but that doesn't mean we should count the world's biggest streaming...
Nashville's Real Estate Costs Endanger Indy Music Venues
Commercial Observer· 5 days agoNashville’s reputation as a music capital derives in many ways from the legendary performers who got...
Upstart automaker Ineos has ambitious marketing plans, Super Bowl a possibility
Ad Age· 6 days agoCalder declined to specify a price tag for the campaign but said Ineos has so far invested tens of millions of euros in it, with the bulk of the outlay on TV ads during popular sporting events ...
'FAST engages audiences who will never pay for traditional TV. It's time for sport to embrace it' -...
SportsPro· 4 days agoIn early May, at the IAB Newfronts, one of the biggest companies in consumer technology served notice of a new era in sports media. Samsung revealed that it would be adding free ad-supported ...