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Movie theaters are being forced to evolve
The Week via Yahoo News· 7 days ago"Loyalty programs, direct marketing and special events" are some additional tactics movie theater chains are employing. AMC's first-ever advertising...
Students help upcoming Marine City thrift store with website
The Voice· 2 days agoBy the Water Thrift Store, an upcoming Marine City thrift store owned by nonprofit Life Skills...
Donald Trump’s return is making Hollywood nervous
The Economist· 2 days ago“The Apprentice”, a dramatisation of the early career of Donald Trump, had one of the buzziest premieres at the Cannes Film Festival in May, with...
Disney’s Aggressive Bid for Streaming Ads Leaves Video Rivals Scrambling (EXCLUSIVE)
Variety via Yahoo Finance· 3 days agoDisney is soaking up new commitments from advertisers in one of the driest “upfront” markets seen in...
Upstart automaker Ineos has ambitious marketing plans, Super Bowl a possibility
Ad Age· 6 days agoCalder declined to specify a price tag for the campaign but said Ineos has so far invested tens of millions of euros in it, with the bulk of the outlay on TV ads during popular sporting events ...
Gateway - Quartz
Quartz· 6 days agoWith the U.S. presidential election approaching, the Federal Communications Commission is proposing rules for transparency around the use of artificial intelligence in campaign ads. FCC Chairwoman ...
Timbaland And Swizz Beatz’ Verzuz Reaches Distribution Partnership With X—Site’s Latest Media Deal
Forbes· 5 days agoX, formerly known as Twitter, announced Wednesday it reached a distribution deal with music...
Retail sales rise a meager 0.1% in May from April as still high inflation curbs spending
Stamford Advocate· 5 days agoConsumers barely increased spending in May from April as still high prices on groceries and other...
How Tubi CEO Anjali Sud plans to compete with Netflix and TikTok
The Verge· 6 days agoTubi is a free and very rapidly growing streaming TV platform — the company just announced that it...
'FAST engages audiences who will never pay for traditional TV. It's time for sport to embrace it' -...
SportsPro· 5 days agoIn early May, at the IAB Newfronts, one of the biggest companies in consumer technology served notice of a new era in sports media. Samsung revealed that it would be adding free ad-supported ...