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Experts Share Their Winning Audio Advertising Strategies
AdWeek· 4 days agoCreativity is more than just a catalyst for advertising effectiveness and profitability; it’s a critical force in successful campaigns. Studies from WARC show creatively effective ...
Exclusive | The Ads on Your United Airlines In-Flight Screen Are Getting a Lot More Specific
The Wall Street Journal· 3 days agoUnited Airlines has begun showing personalized ads on its planes’ seat-back screens, a move that...
Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks· 4 days agoWhat makes Comcast's offering stand out is the use of authenticated viewership data rather than less reliable IP address matching. The ability to reliably identify audiences opens the door to ...
TV Tech’s Weekly Product News Wrap-Up
TV Tech· 2 days agoAll of our coverage of new products, services and deployments from June 3 to June 7
Comcast Using TransUnion Identity Data To Create Audiences for Addressable Ad Campaigns
Next TV via Yahoo Finance· 4 days agoThe ...more solutions to enable them to accurately target and reach their intended audiences,”...
Will Netflix get into the TV news business? Here are the pros and cons
San Jose Mercury News· 3 days agoWhen Netflix announced last month that it had acquired the rights to two NFL football games to...
DirecTV Unveils Group of Enhanced Ad Products
Next TV via Yahoo Finance· 4 days agoAmy Leifer DirecTV. DirecTV Advertising, a pioneer in addressable advertising said it was introducing several new products aimed at addressing some of...
New Ads Pitch Biden’s Biggest Accomplishment To Voters In 2 Key Swing States
HuffPost via Yahoo News· 5 days agoAnd now, working with the Biden administration, batteries that used to be made in China are being...
How many smart TV apps viewers actually use
Ad Age· 3 days agoAlso: Adalytics touches a nerve, the Ad Age Tech Power List is here, macroeconomic news in a nutshell, and more.
United Airlines passengers to see targeted ads on seat-back screens
CBS News via Yahoo News· 2 days agoUnited passengers who toggle through the in-flight film and TV show options already see ads during...