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DoubleVerify: Generative AI Driving 'Significant' Increase In Ad Fraud
MediaPost· 14 hours agoDoubleVerify (DV) research has revealed a 23% surge in new fraud schemes and variants in 2023, compared with the previous year, according to the DV Fraud Lab. The company attributed the “significant ...
Instagram Testing Pop-Under Ads Within Stories
PC Magazine· 3 days agoAds aren’t tied to the story itself, says 404 Media who has viewed numerous screenshots and videos of the ads, so it could be something like an ad for candy on a ...
What does the the Privacy Sandbox delay mean for ad tech?
The Drum· 4 days agoInMobi's Todd Rose (senior vice president of global business development and addressability)...
How to use Performance Max for any type of business
Search Engine Land· 6 days ago#ppcchat pic.twitter.com/sH6vI4HpKc — Mike Ryan (@mikeryanretail) June 23, 2023 I spoke to one advertiser who shared an audit of his Google Ads account,...
State budget includes hefty taxes, but not on 'everyday ordinary taxpayers,' Democrats say
San Francisco Chronicle· 19 hours agoThe $53.1 billion state budget that Illinois Gov. J.B. Pritzker signed into law this month is...
Gateway - Quartz
Quartz· 16 hours agoMillions of US Disney+ subscribers are getting the option to pay the same price for an ad-interrupted streaming experience, as the platform introduces a change to its subscription ...
Business Insider's most innovative CMOs of 2024
Business Insider via Yahoo News· 5 hours agoBusiness Insider's annual list of the "Most Innovative CMOs" spotlights marketers who are rising to challenges while also using new technology, such as...
Gateway - Quartz
Quartz· 3 hours agoSpotify is raising the price of its premium subscriptions for the first time in 12 years as subscribers numbers surged to a new high of 220 million globally, according to the company’s second ...
OpenAI's revenue is skyrocketing
Quartz· 5 days agoOpenAI has more than tripled its annualized revenue over the past year, according to The Information. Annualized revenue is an estimate for a company’s...
American Trust Has $168,000 Stock Position in Integral Ad Science Holding Corp. (NASDAQ:IAS)
ETF DAILY NEWS· 1 day agoAmerican Trust lessened its holdings in Integral Ad Science Holding Corp. (NASDAQ:IAS – Free Report) by 12.6% during the 4th quarter, according to its most recent filing with ...
