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The Grassroots Movement of Bojangles' Fandom
QSR· 23 hours agoTom Boland’s marketing career has spanned roles from Barstool Sports to WarnerMedia to Turner Broadcasting, Warner Bros., and World Wrestling...
'The Other Games': Olympics sponsor P&G unveils streaming series for Peacock
Cincinnati.com | The Enquirer via Yahoo News· 2 days agoSome of the “other” games include “swirling...be at the forefront. We have to evolve our advertising...
How YouTube became a TV powerhouse and how much ad revenue it makes
Business Insider via Yahoo News· 22 hours agoA subsequent Adalytics report alleged YouTube served ads that may have led to improper tracking of...
WPP and IBM Team Up to Revolutionize Business-to-Business Marketing with Generative AI
Morningstar· 6 days agoWPP (NYSE: WPP) and IBM (NYSE: IBM) today announced the launch of a new business-to-business (B2B) solution powered by IBM's AI and data platform watsonx designed to reinvent how B2B marketers ...
The Hype Heist: How 3 Overvalued Stocks Are Robbing Investors Blind
InvestorPlace· 5 hours agoToday’s market environment has led to the emergence of many overvalued stocks, with major indices reaching new highs almost weekly. In such high-spirited times, investors often ignore fundamental ...
Gum Brands & Influencers Are Telling Teen Boys That Chewing Hard Gum Will Chisel Their Jawline
Delish· 7 days agoThe Cut recently reported that several gum brands are marketing their products as "jaw-defining"...
Brands Indicate Focus on Loyalty Programs and TikTok Shop, But Where’s the Disconnect?
Sourcing Journal via Yahoo Finance· 4 days ago“We are adjusting our [marketing] spend and our strategy with creators and influencers, but the...
Optimizing the Visitor’s Experience Together
Los Angeles Times· 4 days agoWhen 1.6 million yearly arrivals before the pandemic were suddenly cut by more than half, the Guam Visitors Bureau had a difficult task ahead: not only...
The Lens: Look beyond literal meaning in Crystal Jade’s ‘char siu’ campaign
South China Morning Post· 2 days agoCrystal Jade in Singapore is offering a complimentary plate of char siu on selected days in June....
Influential Beach Presented by Brand Innovators Was ‘The Place to Be’ at Cannes Lions
Us Weekly via Yahoo News· 1 day agoC'est magnifique! Influential Beach Presented by Brand Innovators was the spot during the Cannes...
