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'FAST engages audiences who will never pay for traditional TV. It's time for sport to embrace it' -...
SportsPro· 4 days agoIn early May, at the IAB Newfronts, one of the biggest companies in consumer technology served notice of a new era in sports media. Samsung revealed that it would be adding free ad& ...
Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction
AOL· 6 days agoPresident Joe Biden’s reelection campaign is spending $50 million through the end of June, a blitz that includes its first television ad trumpeting Donald Trump’s felony conviction ...
Traditional British broadcasters growing faster than Netflix as viewers switch from streaming
The Telegraph via Yahoo News· 2 days agoThe streaming services have... increase in viewing figures comes as a much-needed boost to...
Council Post: Generative AI: The New Creative Director In Digital Advertising
Forbes· 6 days agoGenerative AI is undeniably transforming the advertising landscape, streamlining content creation...
Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction
FOX30 / CBS47 Jacksonville· 6 days agoWASHINGTON — (AP) — President Joe Biden's reelection campaign is spending $50 million through the...
Procter & Gamble Aims for Streaming Sports Fans With Olympics-Themed Competition Series on Peacock
Variety via Yahoo News· 5 days agoOne of the most prominent sponsors of the Olympics wants to use some of its ad dollars to put on a...
At Cannes Lions Ad Festival, Sports and AI Loom Larger Than Ever
The Wall Street Journal· 3 days agoSplintering audiences for most TV programming has made sports crucial for marketers that need a...
Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics
The Hollywood Reporter· 5 days agoFreeWheel, Comcast’s advertising management platform that enables clients to manage and monetize...
Nexstar Names Tim Ingram VP, GM of Broadcast and Digital Operations in Baton Rouge, La.
TV Technology via Yahoo Finance· 1 day agoUnder his leadership...high school sports. During his tenure at WVUE, the station became the market...
Comcast's (CMCSA) FreeWheel Unveils Live Streaming Ad Products
Zacks· 4 days agoFree Report) -owned FreeWheel, a leading ad tech platform for television, is rolling out new enhanced capabilities to allow advertisers to transact programmatically on live ...