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Upstart automaker Ineos has ambitious marketing plans, Super Bowl a possibility
Ad Age· 3 days agoCalder declined to specify a price tag for the campaign but said Ineos has so far invested tens of millions of euros in it, with the bulk of the outlay on TV ads during popular sporting events ...
'FAST engages audiences who will never pay for traditional TV. It's time for sport to embrace it' -...
SportsPro· 2 days agoIn early May, at the IAB Newfronts, one of the biggest companies in consumer technology served notice of a new era in sports media. Samsung revealed that it would be adding free ad-supported ...
Netflix Bets Big On Smallest Southeast Asian Market, Expands Local Content Production To Replicate...
Benzinga· 2 days agoIn a bid to replicate the success of its South Korean hit ‘Squid Game’, Netflix Inc. NFLX is boosting its local content production in Southeast Asia. What Happened: Netflix is increasing its ...
Comcast's (CMCSA) FreeWheel Unveils Live Streaming Ad Products
Zacks· 2 days agoFree Report) -owned FreeWheel, a leading ad tech platform for television, is rolling out new enhanced capabilities to allow advertisers to transact programmatically on live streaming video events ...
Netflix's Game Plan for Winning Over NFL Audiences
TV Fanatic· 3 days agoNetflix is a little late to the NFL, live sports, and streaming platform combination, but that doesn't mean we should count the world's biggest streaming...
SHAREHOLDER ALERT: Pomerantz Law Firm Investigates Claims on Behalf of Investors of Target...
Benzinga· 6 days agoNEW YORK, June 15, 2024 /PRNewswire/ -- Pomerantz LLP is investigating claims on behalf of investors of Target Hospitality Corp. ("Target Hospitality" or the "Company") (NASDAQ:TH). Such investors are
Timbaland And Swizz Beatz’ Verzuz Reaches Distribution Partnership With X—Site’s Latest Media Deal
Forbes· 2 days agoX, formerly known as Twitter, announced Wednesday it reached a distribution deal with music...
Biden’s Secret Weapon Against Trump: Older Voters
The Wall Street Journal· 4 days agoSenior citizens, long a reliable voting bloc for Republicans, are showing signs of turning into an election-year swing group, potentially giving...
How Tubi CEO Anjali Sud plans to compete with Netflix and TikTok
The Verge· 4 days agoTubi is a free and very rapidly growing streaming TV platform — the company just announced that it...
Hershey (HSY) on Track With Pricing Actions and Innovations
Zacks via Yahoo Finance· 7 days agoHershey (HSY) undertakes strategic pricing initiatives to improve its performance. The company...
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