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YouTube tests harder-to-block server-side ad injection in videos
BleepingComputer· 1 day agoYouTube reportedly now injects ads directly into video streams to make it more difficult for ad blockers to block advertisements. The report comes from SponsorBlock, a third-party ...
LGBTQ+ Podcast Listening Trends Reveal Crucial Ad Opportunities - Radio Ink
Radio Ink· 7 hours agoWhile brands recognize Pride Month throughout June, savvy advertisers would be wise to target LGBTQ+ audiences via podcasts all year.
Zsela is letting go and leaning into uncertainty with her debut album ‘Big For You’
San Francisco Chronicle· 39 minutes agoZsela leans into the ebb and flow of uncertainty and invites listeners to do the same throughout her...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive via Yahoo Finance· 1 day agoThe expansion allows programmatic clients to purchase display and video ads on the app and target...
AI analysis of 8,000 top YouTube Ads reveals key trends for brands
Search Engine Land· 23 hours agoYouTube tapped its machine learning capabilities to analyze over 8,000 of the top ads on its...
Spotify announces an in-house creative agency, tests generative AI voiceover ads
TechCrunch· 20 hours agoSpotify announced on Thursday that it’s venturing further into the ad space with its first in-house...
IAB Tech Lab Releases Ad Creative ID Framework
TV Technology via Yahoo News· 3 days agoIAB Tech Lab. NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad...
Cuban troubadour Silvio Rodríguez, icon of the revolution, dwells on island's troubles in new album
San Francisco Chronicle· 52 minutes agoHe was the poetic voice of the Cuban Revolution, an inspiration for millions of Latin Americans...
Ad verification is under fire: Ad execs are questioning its role as protector
Digiday· 4 days agoMarketers were left scratching their heads when Forbes was caught running a site for ad dollar...
Why Adobe (ADBE) Stock Is Up Today
StockStory via Yahoo Finance· 1 hour agoFirst-quarter earnings results beat analysts' revenue, remaining performance obligations (RPO – leading revenue indicator), and EPS expectations. These...