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Generative AI’s role in shaping the future of advertising
Search Engine Land· 5 days agoFor instance, some lead-gen advertisers don’t yet connect their CRMs to help the ad platform...
PrimePay Named as Preferred Payroll Partner of Kidokinetics
PRWeb· 5 days agoTogether, PrimePay and Kidokinetics will partner through a variety of co-marketing activities,...
5 ways advertisers can prepare for Google’s AI Overviews
Search Engine Land· 6 days agoData-driven attribution, in-platform measurement tests (like match-market, conversion lift, or...
Microsoft Ads to allow Google conversion goal imports
Search Engine Land· 5 days agoHe also warned the PPC community: “PPC PSA: Heads...Import conversion goal if they prefer not to use...
iOS 18 is official. Here’s how it’s going to change your iPhone forever
Digital Trends via Yahoo News· 1 day agoApple Intelligence and Siri Apple As expected, Apple has added AI to iOS 18, as well as its other ...
Blogging: The Indispensable Tool for Modern Legal Marketing | Daily Business Review
Law.com· 1 day agoHere, I’ll break down why blogging has become a vital component of any business’s digital footprint. By regularly publishing high-quality content tailored to your niche or practice area, you ...
Walmart is winning over investors, but its growth story relies on three key e-commerce initiatives
AOL· 46 minutes agoWalmart (WMT) is winning over Wall Street, but the shopping giant will need results from its e-commerce business to maintain its position as a retail darling. "E-commerce sales surpassed $100 ...
Job: Vice President, Marketing
ABC 7 Chicago· 1 day agoABC7 Chicago is seeking a strategic creative executive who understands how a media brand interacts with audiences anywhere and anytime.
Bojangles launches catering through ezCater partnership
Restaurant Dive via Yahoo Finance· 2 days agoCustomers can place catering orders for breakfast, lunch and dinner through the platform. There is a...
Zingly Unveils AI-Driven Collaborative Customer Experience Platform
Digital Journal· 6 days agoZingly is rapidly expanding its teams in data science, engineering, sales, and marketing, with plans to double its headcount by the end of next year. The company's mission ...