Search results
Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less...
Digiday· 2 weeks agoTo set the scene, Digiday+ Research surveyed brand, retailer and agency professionals in the first...
Earnings call: BuzzFeed reports Q1 revenue decline, eyes AI for growth By Investing.com
Investing.com· 2 weeks agoBuzzFeed Inc. (BZFD) has disclosed its financial results for the first quarter of 2024, revealing a...
PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates
WWD via Yahoo Finance· 4 days agoKlarna’s e-commerce community includes 37 million shoppers in the U.S. and 550,000 retail partners....
Netflix and Trade Desk stocks retain Overweight ratings, targets unchanged By Investing.com
Investing.com· 1 week ago:NFLX) and The Trade Desk Inc . Netflix's price target remains set at $705.00, and The Trade Desk's...
New FreeWheel Report Reveals 24% Growth in CTV Programmatic Impressions from Independent Agencies,...
Morningstar· 1 week agoResearch shows that programmatic growth is being fueled by the democratization of access to premium CTV for more advertisers. Today, FreeWheel, a global technology platform for the television ...
OOH advertising: How to implement local targeting for out of home success
The Drum· 7 days agoIn out of home (OOH) advertising, the question always arises: why does local targeting matter so...
Using curation technology to drive more relevant content in an era of critical consumers
The Drum· 3 days agoIn a world in which misinformation and MFA (made for advertising) sites have become commonplace,...
Colossus SSP Files Lawsuit Against Adalytics For Defamation, Injurious Falsehood and False ...
WKBN 27 Youngstown· 2 weeks agoColossus Media LLC ("Colossus SSP" or the "Company"), the inclusive supply-side advertising platform, today filed a civil lawsuit against Adalytics Research LLC of New York ...
Revolutionizing Digital Advertising: The Role of Adtech Companies
Easy Reader· 1 week agoThe advertising industry has gone through a huge transformation, and the focus has shifted from traditional methods to more targeted and
Third-party cookies are crumbling - here’s how to prepare your advertising campaigns
The Drum· 2 weeks agoAs third-party cookies become obsolete, many advertisers find themselves unprepared. The move away...