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Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 2 weeks agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Exclusive: The Trade Desk Ranks the Top 100 Publishers
AdWeek· 6 days agoThe Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today.
4 key ways independent agencies can take advantage of convergent TV
Ad Age· 2 weeks agoAs media changes, so do advertisers’ needs, and brands still rightfully turn to their agencies to guide them through the present and into the future. This is hard even for major holding companies ...
How Misinformation Spreads? It's Funded By 'The Hellhole of Programmatic Advertising' - Slashdot
Slashdot· 3 days agoJournalist Steven Brill has written a new book called The Death of Truth. "How Social Media and the Internet Gave Snake Oil Salesmen and Demagogues the Weapons They Needed to Destroy Trust and ...
Research Briefing: Publisher events and influencer partnerships offer key brand marketing...
Digiday· 5 days agoAlthough brands have used events to generate consumer interest in their products for years, publisher-hosted events are becoming a particularly useful brand marketing opportunity ...
Why Purina's premium brand sees eye-tracking as a viable replacement for third-party cookies
Digiday· 2 weeks agoDespite that, Lily’s Kitchen’s “first foray” into programmatic video presented a chance to pilot the...
Small Business - The Brewton Standard | The Brewton Standard
The Brewton Standard· 2 weeks agoLONDON, May 24, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Mobile Apps IVT Report for the Apple
You Think You Know How Misinformation Spreads? Welcome to the Hellhole of Programmatic Advertising
Wired News· 6 days agoTrevor will then go through a series of screens offering an array of choices for where, how, and...
Small Cap Summer: 3 Top Ranked Stocks to Buy Now
Zacks via Yahoo Finance· 7 days agoIs it time for Small Caps to play catchup? Watch the Russell 2000 Small-Cap Index. But MoneyLion, PubMatic and Universal Technical Institute are strong...
6 experts on what’s changing in retail media
The Drum· 6 days agoHere, members of IAB UK’s Retail Media Group break down the changes in the space to help you stay up-to-date and in-the-know. If you take a look at any...
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