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Programmatic Pickup: Google Brings Automated Ad-Buying To Email Newsletters
MediaPost· 7 days agoGoogle Ad Manager is making it possible to deliver programmatic ads in an email newsletter. The solution, now in beta, will serve “reservation and Programmatic Guaranteed ...
'Almost a Slap in the Face': Publishers Vexed by The Trade Desk’s Narrow Premium List
AdWeek· 2 weeks agoUnsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium publishers last week. Publisher critiques ...
The Good, Bad And Overblown About The Trade Desk’s Top 100 List | AdExchanger
AdExchanger· 1 week agoAdExchanger spoke to industry experts for their reactions to the list and bounced some of their hot...
Yahoo Launches First Ad Creative Platform, Princess Cruise Becomes Early Tester
MediaPost· 23 hours agoYahoo Creative, developed in partnership with Innervate -- which focuses on dynamic and interactive customer experiences -- integrates with Yahoo DSP, but also works with other ad< ...
Amazon’s post-cookie ad plan—how it thinks about alternative ad IDs and what it built instead
Ad Age· 2 days agoAmazon also has a demand-side platform, similar to Google’s Display and Video 360 and The Trade Desk, where brands place ads programmatically. Amazon has been updating its ...
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive via Yahoo Finance· 3 days agoInstacart sits at an interesting place in the retail media chain in that it delivers groceries from...
Building sustainable supply paths for TV buyers and sellers
Ad Age· 1 week ago“We can take all of that inflow of spend and consumer attention and time shift and share shift, and push all of that inventory into a programmatic stack that was built for the display ...
Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
Marketing Dive via Yahoo Finance· 5 days agoThe commerce-oriented ad formats are available on properties including Disney+ and Disney...
Roku Frees Up First-Party Data For Demand-Side Platforms
MediaPost· 1 week agoThe streaming/CTV distributor of platforms says its Roku Exchange -- a TV streaming-first advertising technology effort -- is pegged to improve programmatic advertising inventory connection ...
NinaData Announces Registration to IAB Europe's Transparency and Consent Framework
Digital Journal· 2 weeks agoThe TCF, developed by IAB Europe in collaboration with online industry professionals, enables publishers and technology partners to offer users a standardized experience when ...