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What's the Secret to Walmart's Success? Look at Amazon.
The Motley Fool via AOL· 15 hours agoWalmart also acquired television maker Vizio recently, leaning further into the streaming business....
What Is PPC Marketing? Complete Guide to Pay Per Click
Market Watch· 6 days agoPPC stands for pay per click, and it references a type of online advertising model in which advertisers pay for each click that an ad receives. PPC advertising< ...
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
NBC Universal via AOL· 2 days ago“If you want to reach someone fast, it’s best to get them in a store or on your app. ... It’s a...
Weibo Announces Results of 2024 Annual General Meeting
WROC Rochester· 5 days agoBEIJING, May 22, 2024 /PRNewswire/ -- Weibo Corporation ("Weibo" or the "Company") (NASDAQ: WB and...
ITV transforming the streaming landscape with real-time ad delivery at scale
FOX 59 Indianapolis· 3 days agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
OOH advertising: How to implement local targeting for out of home success
The Drum· 7 days agoIn out of home (OOH) advertising, the question always arises: why does local targeting matter so...
The Altitude Platform and Torstar Pair Up to Simplify Rich Media Ad Production With an Emphasis on...
Digital Journal· 4 days agoThe Altitude Platform The Altitude Platform Agencies and brands often find production of rich...media engagement through heatmaps. "We are thrilled to be ...
2025 Kia EV3 to Supplant Niro as Flagship Entry-Level Electric Car
PC Magazine· 4 days agoKia today took the wraps off its newest electric car, the EV3, which it says will become the brand's...
How Maven’s AI-run ‘serendipity network’ can make social media interesting again
TechCrunch via Yahoo Finance· 4 hours agoEverything in society can feel geared toward optimization – whether that’s standardized testing or...
Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home Screen
MediaPost· 4 days agoLG Ad Solutions launched the first 3D native digital display on its platform for the collection of high-end jewelry brand Chaumet's Joséphine Aigrette, ...