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Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 3 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 5 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads, and around 45% of ...
ITV transforming the streaming landscape with real-time ad delivery at scale
WFRV 5 Green Bay· 3 days agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
New Opportunities for CPG Brand Marketers to Reach and Engage Small Store Audiences By Kristy Day
Digital Journal· 23 hours agoWhile in-store digital signs and point-of-sale displays have become commonplace at large national chains, they are less commonly found at the smaller and independently owned ...
Walmart ad sales pop as more brands buy into retail media
Marketing Dive via Yahoo Finance· 6 days agoInvestors did not ask about the acquisition’s impact on Walmart’s advertising plans. The retailer is...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Technology via Yahoo News· 3 days agoOne of the biggest advancements on the horizon for ITV is addressable linear advertising. Ads...
Small Business - The Andalusia Star-News | The Andalusia Star-News
The Andalusia Star-News· 6 days agoLONDON, May 20, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Mobile Seller Trust Index, the comprehensive global seller quality
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Next TV via Yahoo News· 6 days ago“Bringing our ad tech in-house will allow us to power the...made Netflix the leader in streaming...
Small Business - Shelby County Reporter | Shelby County Reporter
The Shelby County Reporter· 2 days agoLONDON, May 24, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising</ ...
3 No-Brainer Stocks to Buy With $100 Right Now
Motley Fool via Yahoo Finance· 4 days agoAd-driven stocks tend to be excellent investments for patient investors. What makes PubMatic so attractive is that its stomping ground, digital ...